Development of the visual communication and signage project for the Ayra Perdizes residential development. The identity connects the neighborhood’s history to its roots, blending Indigenous-inspired graphic elements with a contemporary reinterpretation of Portuguese tiles, all set against a color palette drawn from local fauna. The project incorporates walnut-finish MDF elements to ensure a fluid, cohesive integration with the development’s architecture.

This approach elevates the standard for signage within the high-end real estate market, positioning the intervention as a cultural experience and transforming local heritage into perceived value.

Applied consistently across all touchpoints, the signage system fostered an emotional connection with the audience, distinguished the project within its segment, and served as a strategic asset that enhanced the development’s overall value.