The visual communication project for LinkedIn’s São Paulo headquarters began with the goal of translating the company’s culture into the physical space, with a particular emphasis on connecting it to the local identity.

Right at the entrance, the brand’s icon is brought to life through a floor made of caquinhos—a traditional Brazilian technique—which establishes an initial dialogue between LinkedIn’s identity and the city’s culture.

This connection extends throughout the premises through a curated selection of works by Brazilian artists, whose pieces and murals are integrated into the reception area, workspaces, and wellness zones.

The result is an experience that bridges the brand’s global identity with local cultural expressions, creating an environment that fosters a sense of belonging, celebrates Brazilian character, and reinforces LinkedIn’s corporate culture.