The project celebrates diversity and the essence of Brazil under the concept "Brazil x Brasil: Blending the Non-Obvious." The proposal connects the authenticity of Brazilian culture with the dynamism and expressive language of TikTok, highlighting non-obvious and plural ways of self-expression.

Throughout the space, the architecture and visual communication come to life through immersive entryways, custom murals, interactive interventions, and unique wall coverings. The narrative unfolds across the various floors, incorporating urban culture and local authenticity.