Streaming and music company
To bring warmth to the architectural design of the new São Paulo headquarters for a Swedish technology and music company, we infused the brand’s identity into the space by incorporating distinctly Brazilian elements. Four thematic playlists, each inspired by a different region of Brazil, served as the basis for custom-designed "Persian" rugs—installed on the ceiling of the collaborative area to evoke the feeling of an upside-down recording studio. In the restrooms, 16 illustrations depict various facets of Brazilian regional culture, with a specific dominant color assigned to each floor to assist with wayfinding.
Designed for a company that frequently hosts artists and live performances, the space features a magnetic, writeable panel where visitors can leave their signatures—a feature that can be easily refreshed. The signage echoes the circular motif of the brand’s identity, characterized by curved forms and a color palette that shifts from floor to floor. On the lockers, the numbering system draws inspiration from the app’s "download" icon, utilizing a color gradient that lends a sense of movement to the entire installation. The result is a journey through Brazil—a discovery of its diverse rhythms and unique flair.